AbubaH., Rizal and Ismail Tahir 2023. ANALYSIS OF FACTORS AFFECTING PURCHASING BEHAVIOR THROUGH E-COMMERCE AMONG BUYERS IN THE EAST WONGKADITI VILLAGE OF GORONTALO CITY. Journal of Economic, Business, and Administration (JEBA). 4, 2 (Sep. 2023), 163-175. DOI:https://doi.org/10.47918/jeba.v4i2.438.