AbubaH., Rizal and Ismail Tahir (2023) “ANALYSIS OF FACTORS AFFECTING PURCHASING BEHAVIOR THROUGH E-COMMERCE AMONG BUYERS IN THE EAST WONGKADITI VILLAGE OF GORONTALO CITY”, Journal of Economic, Business, and Administration (JEBA), 4(2), pp. 163-175. doi: 10.47918/jeba.v4i2.438.