ANALYSIS OF CONSUMER PERCEPTION THROUGH THE BRAND AMBASSADOR ‘FUJII-AN’ ON PURCHASE INTENTION OF PRODUCTS ON E-COMMERCE IN INDONESIA. Journal of Economic, Business, and Administration (JEBA), [S. l.], v. 7, n. 1, p. 55–67, 2026. DOI: 10.47918/2maxh847. Disponível em: https://journals.ubmg.ac.id/index.php/JEBA/article/view/2715. Acesso em: 11 jun. 2026.