ANALYSIS OF FACTORS AFFECTING PURCHASING BEHAVIOR THROUGH E-COMMERCE AMONG BUYERS IN THE EAST WONGKADITI VILLAGE OF GORONTALO CITY. Journal of Economic, Business, and Administration (JEBA), [S. l.], v. 4, n. 2, p. 163–175, 2023. DOI: 10.47918/jeba.v4i2.438. Disponível em: https://journals.ubmg.ac.id/index.php/JEBA/article/view/438. Acesso em: 3 apr. 2026.