ANALYSIS OF FACTORS AFFECTING PURCHASING BEHAVIOR THROUGH E-COMMERCE AMONG BUYERS IN THE EAST WONGKADITI VILLAGE OF GORONTALO CITY. JEBA [Internet]. 2023 Sep. 12 [cited 2026 Apr. 3];4(2):163-75. Available from: https://journals.ubmg.ac.id/index.php/JEBA/article/view/438