ANALYSIS OF CONSUMER PERCEPTION THROUGH THE BRAND AMBASSADOR ‘FUJII-AN’ ON PURCHASE INTENTION OF PRODUCTS ON E-COMMERCE IN INDONESIA. JEBA [Internet]. 16 Maret 2026 [dikutip 11 Juni 2026];7(1):55-67. Tersedia pada: https://journals.ubmg.ac.id/index.php/JEBA/article/view/2715