ANALYSIS OF FACTORS AFFECTING PURCHASING BEHAVIOR THROUGH E-COMMERCE AMONG BUYERS IN THE EAST WONGKADITI VILLAGE OF GORONTALO CITY. JEBA [Internet]. 12 September 2023 [dikutip 3 April 2026];4(2):163-75. Tersedia pada: https://journals.ubmg.ac.id/index.php/JEBA/article/view/438