MadaY. R., Sudarsono, and YahyaS. “THE EFFECT OF BRAND PRICE AND PRODUCT QUALITY ON SMARTPHONE PURCHASE DECISIONS AT KIRANA SMARTPHONE STORE”. Jurnal Ilmu Manajemen Dan Bisnis, Vol. 12, no. 2, May 2024, pp. 94-103, doi:10.47918/jimb.v12i2.1535.