The Impact of Brand Image on Customer Loyalty in Private Universities: Dampak Brand Image terhadap Loyalitas Pelanggan pada Perguruan Tinggi Swasta. Jurnal Ilmu Manajemen dan Bisnis, [S. l.], v. 11, n. 2, p. 111–118, 2023. Disponível em: https://journals.ubmg.ac.id/index.php/JIMB/article/view/1337. Acesso em: 3 apr. 2026.