THE EFFECT OF BRAND PRICE AND PRODUCT QUALITY ON SMARTPHONE PURCHASE DECISIONS AT KIRANA SMARTPHONE STORE. Jurnal Ilmu Manajemen dan Bisnis, [S. l.], v. 12, n. 2, p. 94–103, 2024. DOI: 10.47918/jimb.v12i2.1535. Disponível em: https://journals.ubmg.ac.id/index.php/JIMB/article/view/1535. Acesso em: 3 apr. 2026.