THE ROLE OF DIGITAL STORYTELLING IN IMPROVING THE COMPETITIVENESS OF CREATIVE ECONOMY MSMES. Jurnal Ilmu Manajemen dan Bisnis, [S. l.], v. 13, n. 2, p. 173–181, 2025. DOI: 10.47918/jimb.v13i2.2295. Disponível em: https://journals.ubmg.ac.id/index.php/JIMB/article/view/2295. Acesso em: 3 apr. 2026.