“The Impact of Brand Image on Customer Loyalty in Private Universities: Dampak Brand Image Terhadap Loyalitas Pelanggan Pada Perguruan Tinggi Swasta”. 2023. Jurnal Ilmu Manajemen Dan Bisnis 11 (2): 111-18. https://journals.ubmg.ac.id/index.php/JIMB/article/view/1337.