“The Impact of Brand Image on Customer Loyalty in Private Universities: Dampak Brand Image Terhadap Loyalitas Pelanggan Pada Perguruan Tinggi Swasta”. Jurnal Ilmu Manajemen dan Bisnis 11, no. 2 (May 9, 2023): 111–118. Accessed April 3, 2026. https://journals.ubmg.ac.id/index.php/JIMB/article/view/1337.