Jurnal Ilmu Manajemen dan Bisnis

HUMAN CAPYTAL MANAGEMENT IN TORISM MANAGEMENT AT THE GORONTALO CITY TOURISI AND CULTURE OFFICE

Tri Setiawati Maulana — Tue, 20 May 2025 00:00:00 +0000

The objectives of this research are 1) To find out how Human Capital Management contributes to Tourism Management at the Gorontalo City Tourism and Culture Office. 2) To find out the determining factors of Human Capital Management in Tourism Management at the Tourism and Culture Office in Gorontalo CityThe method in this research uses a qualitative case study method with data collection techniques of observation, interviews and documentation.The research results show that 1) Contribution in the Gorontalon City Tourism and Culture Office increases regional tourism achievements, especially in regional income. Apart from that, of course the tourism sector plays a very important role because it is a social sector even though it is not a mandatory matter. Regional government, however, refers to elective affairs and the tourism sector provides a large share. Because every year the achievements in the Tourism and Culture Department are in the top 5 with the highest regional income achievements in the Gorontalo City Tourism and Culture sector. Apart from that, the skills possessed by each employee receive their own awards. 2) The determining factor is HR (Human Resources) both in terms of overall purpar and the structural apparatus as a whole, with the leadership model or leadership style on achievement and work motivation, and economic matters related to appreciation. Of course, managing a budget requires experience.

DEVELOPMENT OF HUMAN RESOURCES (TEACHERS) TO IMPROVE THE QUALITY OF SMP N 3 SUWAWA.

Nelviyanti Mahmud, Djamila Podungge, Yolanda Ngabito — Tue, 20 May 2025 00:00:00 +0000

The study aims to determine the factors that influence the development of human resources (teachers) to improve the quality of SMP N 3 Suwawa. The data in this research are primary and secondary data. The data sources in this research are informants and documentation. The method in this research uses descriptive qualitative methods with data collection techniques using observation, interviews and documentation. The subjects of this research were four people, namely the principal, deputy principal, and two supporting teachers. The result shows that there are two factors that influence the development of human resources (teachers) in improving the quality of SMP N 3 Suwawa, namely internal and external factors. Several obstacles that are often faced mean that teachers at SMP Negeri 3 Suwawa have not been able to participate in comprehensive development programs. Therefore, this has an impact on improving the quality of SMP Negeri 3 Suwawa.

THE RELATIONSHIP OF PERFORMANCE WITH EMPLOYEE CAREER DEVELOPMENT AT THE CENTRAL STATISTICAL AGENCY (BPS) OF BONE BOLANGO DISTRICT

Yowanda Botutihe, Aziz Rachman, Maman Musa — Tue, 20 May 2025 00:00:00 +0000

This research aims to determine the magnitude of the relationship between performance and employee career development at the Central Statistics Agency (BPS) of Bone Bolango Regency. This type of research uses quantitative methods with an associative approach. The population and sample in this study were all 24 employees at the Central Statistics Agency (BPS) of Bone Bolango Regency. Data collection techniques use observation, questionnaires and documentation. The analysis method uses simple regression. The research results show that performance (X) is significantly related to Employee Career Development (Y) at the Central Statistics Agency (BPS) of Bone Bolango Regency. Based on the results that have been carried out, it can be seen from the Tcount result of 5.813 with a significance level of 0.000 <0.05. From the data processing results, a sig value of 0.000 was obtained with a probability value of 0.05. Because the sig value is <0.05, performance (X) is significantly related to employee career development (Y). So (Ha) is acceptable. Thus stating that: (Ha) there is a relationship between performance and employee career development (accepted) and Ho there is no relationship between performance and employee career development (rejected).

ADAPTIVE LEADERSHIP IN HUMAN RESOURCE MANAGEMENT FOR MSME DIGITALIZATION

Iin Angraen Napu, Darman, Ismiyati A Noe — Tue, 20 May 2025 00:00:00 +0000

The phenomenon of digital transformation has significantly reshaped the operational landscape of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. However, many MSMEs have struggled to adopt digital technology effectively due to limitations in human resources and weak leadership during change management. This study aims to explore the role of adaptive leadership in managing human resources during the digitalization of MSMEs using a qualitative approach based on a narrative review. Data were synthesized from relevant national and international literature published within the last five years. The findings reveal that adaptive leadership plays a critical role in creating a flexible work environment, fostering organizational learning, and reducing resistance to digital change. Adaptive leaders not only formulate strategies but also promote human capital development through participatory training and cultural transformation. These insights emphasize that the success of MSME digitalization depends not only on technological readiness but also on leadership quality capable of navigating uncertainty with a reflective and collaborative approach. This study contributes conceptually to leadership theory development within the digital MSME context and offers a basis for designing MSME empowerment policies rooted in leadership capacity building.

RISK ANALYSIS OF THE LIFE INSURANCE PROGRAM FOR BINA MANDIRI UNIVERSITY STUDENTS GORONTALO

Rahayu agustina Ishak — Tue, 20 May 2025 00:00:00 +0000

Insurance has several benefits, including first, minimizing unexpected risks, second, the family will be more secure, third, many things can be prepared. Such as children’s education, monthly family expenses, fourth, various kinds of facilities can be obtained through life insurance, fifth, reassurance thoughts in the future. The method used in this research is descriptive qualitative, with the analysis technique of this research, namely reducing data, by means collect and summarize the main things obtained from the results of deep interviews with respondents, then processing them into data sources. The population in this study are students at the Bina Mandiri Gorontalo. With several assessments result sub-themes, namely insurance services welfare, social health security, management risk and financial literacy.

INTEGRATING SOCIAL ENTREPRENEURSHIP AND ADAPTIVE LEADERSHIP IN STRENGTHENING INCLUSIVE MSMEs

Tue, 20 May 2025 00:00:00 +0000

Micro, Small, and Medium Enterprises (MSMEs) serve as the backbone of Indonesia’s economy, contributing significantly to Gross Domestic Product (GDP) and employment absorption. However, MSMEs continue to face major challenges, such as limited access to capital, technology, markets, and a low adaptive capacity in responding to the dynamic business environment. In this context, social entrepreneurship and adaptive leadership emerge as innovative approaches with great potential to enhance the resilience and inclusivity of MSMEs. Social entrepreneurship emphasizes the simultaneous creation of social and economic value, while adaptive leadership enables organizations to innovate amid uncertainty. This study aims to comprehensively analyze how the integration of these two approaches can strengthen inclusive MSMEs in Indonesia, using a systematic literature review method of accredited national journals. The findings reveal that their integration generates a strong synergy, promoting financial sustainability alongside social impact, such as empowering vulnerable groups and increasing business resilience. Practically, MSME actors are encouraged to adopt impact-based business models and develop adaptive leadership capacities. Meanwhile, policymakers are advised to formulate support frameworks that foster innovation and inclusion. Theoretically, this research enriches the literature on inclusive entrepreneurship by proposing an integrative model that aligns with the context of developing countries. Further empirical research is recommended to validate the proposed model.

ADAPTIVE STRATEGIC LEADERSHIP IN DEVELOPING THE INNOVATION CAPACITY OF UMKM IN THE CREATIVE SECTOR

Sudarsono, Flora Patamani, Suci Ramadani I Biahimo, Iska Pramishella Idrus — Tue, 20 May 2025 00:00:00 +0000

Adaptive strategic leadership is crucial in driving innovation, especially for Micro, Small and Medium Enterprises (MSMEs) in the creative sector that operate in a dynamic and uncertain business environment. This study aims to analyze the role of adaptive strategic leadership in developing the innovation capacity of creative sector MSMEs in Indonesia. Using a qualitative approach with a systematic literature study, data was collected from various relevant accredited national journals. The results show that adaptive strategic leadership, characterized by the ability to adapt to change, foster organizational learning, and facilitate rapid decision-making, signiﬁcantly contributes to improving the innovation capacity of MSMEs. Adaptive leaders are able to identify new opportunities, manage risks, and create an environment conducive to experimentation and creativity. The implications of this study highlight the importance of developing adaptive leadership competencies for creative sector MSME actors to ensure sustainability and competitiveness in the global market. This research provides theoretical contributions by enriching the literature on leadership and innovation in the context of MSMEs, as well as practical implications for leadership training and development programs in the creative MSME sector.

THE ROLE OF DIGITAL STORYTELLING IN IMPROVING THE COMPETITIVENESS OF CREATIVE ECONOMY MSMES

Tue, 20 May 2025 00:00:00 +0000

This research examines the crucial role of digital storytelling in improving the competitiveness of Micro, Small and Medium Enterprises (MSMEs) in the creative economy sector. In an increasingly competitive and digitized business landscape, MSMEs are faced with the challenge of attracting consumer attention and building brand loyalty. Digital storytelling, as a marketing communication strategy that utilizes narratives through various digital platforms, offers an innovative solution to create emotional connections with audiences. This research method uses qualitative approach with a comprehensive literature study of relevant accredited national journals. The analysis shows that digital storytelling enables MSMEs to communicate the unique value of their products or services, build a strong brand identity, and differentiate themselves from competitors. Effective implementation of digital storytelling is proven to increase brand visibility, expand market reach, and ultimately, contribute to improving the competitiveness of creative economy MSMEs in domestic and global markets. The practical implication of this research is the recommendation for MSMEs to integrate digital storytelling as a core component in their marketing strategy, supported by adequate training and mentoring.

EDUCATIONAL INTERVENTION DIGITAL FINANCE ON THE SUSTAINABILITY OF CREATIVE ECONOMY MSMEs

Tue, 20 May 2025 00:00:00 +0000

This study examines the effectiveness of digital financial education interventions in improving the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in the creative economy sector. MSMEs, as pillars of the national economy, often face challenges in financial management and digital technology adaptation. Digital financial education is crucial for equipping MSMEs with the knowledge and skills needed to utilize digital financial instruments, manage risks, and make sound financial decisions. The research method employs a qualitative approach with a comprehensive literature review of accredited national journals. The analysis results indicate that digital financial education interventions significantly contribute to improving MSME financial literacy, financial technology adoption, operational efficiency, and ultimately, business sustainability. Structured and continuous education, tailored to the characteristics of creative economy MSMEs, can drive innovation and competitiveness in the digital era. The practical implications of this research are recommendations for policymakers and related institutions to design inclusive and relevant digital financial education programs to support the growth of creative economy MSMEs.