“THE EFFECT OF PERSONAL AND SOCIAL FACTORS ON ONLINE BUYING INTEREST IN BINA MANDIRI GORONTALO UNIVERSITY STUDENTS” (2022) Jurnal Ilmu Manajemen dan Bisnis, 10(1), hlm. 20–29. Tersedia pada: https://journals.ubmg.ac.id/index.php/JIMB/article/view/185 (Diakses: 3 April 2026).