“The Impact of Brand Image on Customer Loyalty in Private Universities: Dampak Brand Image terhadap Loyalitas Pelanggan pada Perguruan Tinggi Swasta” (2023) Jurnal Ilmu Manajemen dan Bisnis, 11(2), hlm. 111–118. Tersedia pada: https://journals.ubmg.ac.id/index.php/JIMB/article/view/1337 (Diakses: 3 April 2026).