“The Impact of Brand Image on Customer Loyalty in Private Universities: Dampak Brand Image terhadap Loyalitas Pelanggan pada Perguruan Tinggi Swasta”, JIMB, vol. 11, no. 2, hlm. 111–118, Mei 2023, Diakses: 3 April 2026. [Daring]. Tersedia pada: https://journals.ubmg.ac.id/index.php/JIMB/article/view/1337