Jurnal Imu Manajemen dan Bisnis merupakan media publikasi artikel ilmiah yang untuk mendistribusikan pemahaman tentang aspek-aspek sains dan teknologi di bidang ilmu manajemen dan bisnis berupa hasil penelitian lapangan (field reseacrh) maupun studi literatur (literature review).
ANALISIS STRATEGI MANAJEMEN PELAYANAN PUBLIK BERBASIS DIGITAL PADA PENGADILAN AGAMA KABUPATEN BONE BOLANGO
Penelitian ini bertujuan untuk menganalisis sistem manajemen pelayanan publik di Pengadilan Agama Kabupaten Bone Bolango, mengidentifikasi faktor pendukung dan penghambat, serta merumuskan strategi peningkatan kualitas layanan. Menggunakan pendekatan kualitatif deskriptif-analitis, data dikumpulkan melalui wawancara mendalam, observasi partisipatif pada Pelayanan Terpadu Satu Pintu (PTSP), dan dokumentasi. Temuan penelitian menunjukkan bahwa: (1) Manajemen pelayanan yudisial telah diimplementasikan secara sistematis melalui Pejabat Pengelola Informasi dan Dokumentasi (PPID) dan PTSP dengan mengacu pada Standar Operasional Prosedur (SOP) Mahkamah Agung. (2) Faktor pendukung utama meliputi infrastruktur fisik yang memadai, kemitraan strategis dengan institusi perbankan dan pos, serta komitmen pimpinan yang kuat. Sebaliknya, faktor penghambat meliputi keterbatasan kapasitas SDM yang memicu beban kerja ganda (double-jobbing) serta rendahnya literasi digital masyarakat lokal. (3) Strategi optimalisasi berfokus pada pemanfaatan Survei Kepuasan Masyarakat (SKM) elektronik untuk evaluasi real-time, penguatan budaya profesional melalui morning briefing, dan pengembangan fasilitas inklusif bagi kelompok disabilitas. Penelitian ini menyimpulkan bahwa transformasi digital (e-court) telah meningkatkan responsivitas, namun efektivitasnya tetap bergantung pada pengembangan modal manusia secara berkelanjutan dan program literasi digital yang terlokalisasi.
Manajemen Pelayanan Publik, Digitalisasi Peradilan, PTSP, Literasi Digital, Pengadilan Agama.
Hak Cipta (c) 2026 Jurnal Ilmu Manajemen dan Bisnis
ANALISIS STRATEGI PEMASARAN UMKM TUMBUH MEKAR DI DESA BILUNGALA KECAMATAN BONEPANTAI
Strategi pemasaran UMKM di wilayah pedesaan menghadapi tantangan ganda antara mempertahankan kualitas produk dan mengadopsi transformasi digital. Penelitian ini bertujuan untuk menganalisis strategi pemasaran serta mengidentifikasi kendala operasional pada UMKM Tumbuh Mekar di Desa Bilungala, Kecamatan Bonepantai. Dengan menggunakan pendekatan kualitatif deskriptif melalui metode studi kasus, data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi. Analisis data dilakukan melalui tahap reduksi, penyajian, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi Segmentation, Targeting, dan Positioning (STP) UMKM Tumbuh Mekar masih terbentuk secara organik dengan ketergantungan tinggi pada kedekatan geografis dan pemasaran mulut ke mulut (word-of-mouth). Meskipun kualitas produk diakui unggul, usaha ini menghadapi kendala krusial berupa strategi pemasaran yang tidak terstruktur, keterbatasan kapasitas SDM manajerial, serta minimnya eksistensi digital pada platform marketplace dan media sosial aktif. Penelitian ini menyimpulkan bahwa sinkronisasi antara inovasi kemasan dan literasi digital sangat mendesak untuk dilakukan guna meningkatkan daya saing dan visibilitas pasar UMKM pedesaan di era ekonomi digital.
Strategi Pemasaran, UMKM, Digitalisasi, Kualitas Produk, Pedesaan.
ANALISIS KEPUASAN PELAYANAN NASABAH SEBELUM DAN SETELAH PENGGUNAAN BYOND BY BSI DI BANK SYARIAH INDONESIA CABANG GORONTALO
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan aplikasi BSI Mobile dan Byond by BSI terhadap kepuasan nasabah, serta menguji perbedaan tingkat kepuasan nasabah sebelum dan sesudah migrasi aplikasi pada Bank Syariah Indonesia (BSI) Cabang Gorontalo. Metode penelitian yang digunakan adalah kuantitatif komparatif. Populasi penelitian mencakup 4.087 pengguna Byond by BSI dengan sampel sebanyak 165 responden yang ditentukan melalui teknik purposive sampling. Analisis data dilakukan menggunakan pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui perangkat lunak SmartPLS 4 dan uji beda Paired Samples T-Test melalui SPSS. Hasil penelitian menunjukkan bahwa kualitas layanan pada BSI Mobile dan Byond by BSI berpengaruh positif dan signifikan terhadap kepuasan nasabah. Lebih lanjut, ditemukan adanya perbedaan signifikan pada tingkat kepuasan nasabah sebelum dan sesudah penggunaan aplikasi Byond by BSI, di mana terdapat pergeseran persepsi akibat fase adaptasi dari sistem lama ke sistem baru. Temuan ini menegaskan bahwa meskipun inovasi digital diterima dengan baik, aspek familiaritas dan kemudahan penggunaan tetap menjadi faktor kunci dalam menjaga kepuasan nasabah selama proses migrasi teknologi.
Kualitas Layanan Elektronik, Kepuasan Nasabah, BSI Mobile, Byond by BSI, Migrasi Digital.
THE ROLE OF THE EMPOWERMENT OF FAMILY WELFARE AND EMPOWERMENT TEAM (PKK) IN REDUCE THE STUNTING RATE IN LITO VILLAGE PAGUYAMAN PANTAI DISTRICT, BOALEMO REGENCY
The purpose of this study was to describe the role of the Family Welfare and Empowerment Team (PKK) in reducing the number of stunting cases in Lito Village, PaguyamanPantai District, Boalemo Regency. In this study, the research approach used is a qualitative approach with descriptive research type. Data collection is carried out in natural settings (natural conditions), primary data sources and data collection techniques that are mostly involved in observation as well as in-depth interviews and documentation. The data analysis technique used is a data analysis technique by processing data using the Miles and Huberman model. The results showed that 1) the role of the Lito Village Family Welfare and Empowerment Mobilizing Team in promotive services for stunting reduction in Lito Village, PaguyamanPantai District, Boalemo Regency was running well. The role of the Lito Village Family Empowerment and Welfare Mobilizing Team in preventive services for stunting reduction in Lito Village, PaguyamanPantai District, Boalemo Regency is in accordance with the provisions laid down. there is. The only weakness lies in the lack of good cooperation in carrying out stunting prevention. And 3) The role of the Lito Village Family Welfare and Empowerment Mobilization Team in curative services for stunting reduction in Lito Village, Paguyaman Pantai District, Boalemo Regency has been running conducively, the biggest problem is the lack of budget in maximizing stunting healing for children and toddlers in Lito Village.
Hak Cipta (c) 2023 Jurnal Ilmu Manajemen dan Bisnis
PENGARUH PROMOSI DAN IMPLUSE BUYING TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK SHOP (STUDI KASUS PADA MAHASISWA UNIVERSITAS BINA MANDIRI GORONTALO)
Penelitian ini bertujuan untuk menganalisis pengaruh parsial promosi digital dan impulse buying terhadap keputusan pembelian pada platform TikTok Shop di kalangan mahasiswa Universitas Bina Mandiri Gorontalo. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif kausal. Data dikumpulkan melalui kuesioner dari pengguna aktif TikTok Shop dan dianalisis menggunakan Structural Equation Modeling (SEM) berbasis varian melalui perangkat lunak SmartPLS 4. Temuan penelitian menunjukkan bahwa: (1) Promosi (X1) tidak memiliki pengaruh signifikan terhadap keputusan pembelian (Y) dengan nilai T-statistik 1,160 dan P-Value 0,246, yang mengindikasikan adanya kejenuhan iklan (ad fatigue) dan skeptisisme konsumen. (2) Impulse Buying (X2) memiliki pengaruh positif dan signifikan yang dominan terhadap keputusan pembelian (Y) dengan nilai T-statistik 3,939 dan P-Value 0,000. Hasil ini memperkuat kerangka teori Stimulus-Organism-Response (SOR) bahwa dorongan emosional dan interaksi imersif lebih menentukan keputusan beli pada ekosistem social commerce dibandingkan strategi promosi konvensional.
Promosi Digital, Impulse Buying, Keputusan Pembelian, TikTok Shop, SEM-PLS.
ANALISIS STRATEGI PEMASARAN PADA USAHA CV. MUFIDAH DI KOTA GORONTALO
Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan CV. Mufidah dalam menghadapi persaingan usaha di Kota Gorontalo. Fokus kajian meliputi segmentasi pasar (segmenting), target pasar (targeting), dan posisi pasar (positioning), yang digunakan perusahaan untuk mempertahankan serta mengembangkan usahanya. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan deskriptif. Data dikumpulkan melalui observasi, wawancara dengan pemilik, karyawan, dan pelanggan, serta dokumentasi. Analisis dilakukan secara tematik untuk menemukan pola dan makna dari data yang diperoleh. Hasil penelitian menunjukkan bahwa CV. Mufidah menerapkan segmentasi yang mencakup semua kalangan konsumen, mulai dari pelajar, mahasiswa, pegawai, hingga masyarakat umum. Target pasar ditetapkan dengan mempertimbangkan ketersediaan modal teknologi, dan sumber daya manusia. Strategi positioning dibangun melalui kombinasi harga bersaing, kualitas produk, serta pelayanan yang ramah. Faktor pendukung utama adalah lokasi usaha yang strategis dan loyalitas pelanggan, sementara hambatan yang dihadapi yaitu keterbatasan dalam inovasi promosi digital serta persaingan usaha sejenis. Penelitian ini menegaskan bahwa strategi pemasaran berbasis STP (segmenting, targeting, positioning) mampu membantu CV. Mufidah menjaga eksistensi sekaligus memperluas pasar. Penelitian ini diharapkan dapat menjadi referensi bagi pelaku UMKM lain dalam menyusun strategi pemasaran yang efektif dan adaptif terhadap perubahan pasar.
Strategi Pemasaran, Segmentasi, Targeting, Positioning, CV. Mufidah.
EFEKTIVITAS ABSENSI DIGITAL (FACE RECOGNITION) DALAM MENINGKATKAN KEDISIPLINAN PEGAWAI DI LEMBAGA PEMBINAAN KHUSUS ANAK KELAS II GORONTALO
Penelitian ini bertujuan untuk mengevaluasi efektivitas implementasi sistem absensi digital berbasis face recognition dalam meningkatkan kedisiplinan pegawai serta mengidentifikasi berbagai faktor penghambat yang memengaruhi optimalisasi sistem di Lembaga Pembinaan Khusus Anak (LPKA) Kelas II Gorontalo. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam terhadap lima informan kunci, observasi partisipatif, dan studi dokumentasi. Analisis data dilakukan melalui tahap reduksi, penyajian data, dan penarikan kesimpulan sesuai kerangka Miles dan Huberman. Hasil penelitian menunjukkan bahwa penerapan absensi face recognition telah berjalan efektif yang ditunjukkan oleh empat indikator utama: (1) Transparansi, melalui pencatatan data yang terbuka dan sulit dimanipulasi; (2) Ketepatan waktu, melalui perekaman kehadiran secara real-time; (3) Keamanan, melalui verifikasi biometrik wajah yang menjamin keaslian data; dan (4) Efisiensi administratif, meskipun aspek integrasi sistem masih memerlukan pengembangan lebih lanjut. Namun, penelitian ini juga mengungkap beberapa kendala teknis yang masih terjadi, antara lain ketidakstabilan jaringan internet, latensi respon perangkat (hardware latency), insiden sistem yang macet (hang), pemadaman listrik, serta kegagalan pemindaian wajah akibat faktor pencahayaan. Penelitian ini menyimpulkan bahwa meskipun efektif secara fungsional, penguatan infrastruktur dan integrasi sistem SDM sangat diperlukan untuk mencapai keberlanjutan digitalisasi birokrasi di LPKA.
Efektivitas, Absensi Digital, Face Recognition, Kedisiplinan Pegawai, LPKA.
IMPLEMENTASI STRATEGI PEMASARAN PRODUK GADAI EMAS PADA BANK SYARIAH INDONESIA KC GORONTALO
Penelitian ini bertujuan untuk menganalisis implementasi strategi pemasaran produk Gadai Emas di Bank Syariah Indonesia (BSI) KC Gorontalo serta mengidentifikasi hambatan teknis dan sosial yang memengaruhi efektivitasnya. Pendekatan penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui observasi partisipatif, dokumentasi, dan wawancara mendalam terhadap lima informan kunci. Analisis data mengikuti model interaktif Miles dan Huberman yang divalidasi melalui triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa BSI KC Gorontalo telah mengintegrasikan bauran pemasaran 4P (Product, Price, Place, Promotion) dengan inovasi digital seperti aplikasi BYOND dan fitur marketing automation. Strategi produk berfokus pada kepatuhan syariah dan likuiditas cepat, sementara strategi promosi mengandalkan sinergi media digital dan teknik word-of-mouth. Namun, implementasi strategi ini belum optimal akibat hambatan teknis berupa gangguan infrastruktur TI dan kendala sosial berupa rendahnya literasi serta adanya stigma masyarakat terhadap produk gadai. Penelitian ini merekomendasikan perlunya edukasi masif dan rekayasa sosial untuk mengubah persepsi publik terhadap instrumen keuangan syariah.
Strategi Pemasaran, Gadai Emas, Omnichannel, Literasi Keuangan Syariah, Bank Syariah.
PENGARUH MEDIA SOSIAL DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN BARAMPA COFFEE GORONTALO
Penelitian ini bertujuan untuk (1) menganalisis pengaruh media sosial terhadap loyalitas pelanggan Barampa Coffee Gorontalo, (2) menganalisis pengaruh citra merek terhadap loyalitas pelanggan Barampa Coffee Gorontalo, dan (3) menganalisis pengaruh media sosial dan citra merek secara simultan terhadap loyalitas pelanggan. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan metode survei. Sampel diambil melalui teknik Purposive Sampling dengan jumlah responden sebanyak 96 pelanggan yang memenuhi kriteria loyalitas. Data dianalisis menggunakan Regresi Linear Berganda, didahului oleh Uji Validitas, Uji Reliabilitas, dan asumsi klasik. Alat uji statistik utama yang digunakan meliputi Uji t (parsial), Uji F (simultan), dan Koefisien Determinasi (R2). Hasil analisis regresi menunjukkan bahwa: (1) Media Sosial (X1) berpengaruh positif dan signifikan terhadap loyalitas pelanggan, dengan koefisien B1=0.475 dan nilai t-hitung=7.642 (p<0.001). (2) Citra Merek (X2) juga berpengaruh positif dan signifikan terhadap loyalitas pelanggan, dengan koefisien B2=0.494 dan nilai t-hitung=5.372 (p<0.001). (3) Secara simultan, media sosial dan citra merek memiliki pengaruh yang signifikan terhadap loyalitas pelanggan, dibuktikan dengan nilai F-hitung=272.393 (p<0.001). Model ini memiliki daya prediksi yang sangat tinggi, di mana kedua variabel mampu menjelaskan 85.4% dari variasi loyalitas pelanggan (R2=0.854).
Media Sosial, Citra Merek, Loyalitas Pelanggan, Barampa Coffee Gorontalo
MODEL MANAJEMEN KONFLIK ANTARA PENYELENGGARA PEMERINTAH DAN MASYARAKAT PADA LAYANAN PUBLIK DI KANTOR DESA TINELO KECAMATAN TILANGO KABUPATEN GORONTALO
Penelitian ini bertujuan untuk mendiagnosis faktor internal dan eksternal pemicu konflik dalam pelayanan publik serta menganalisis efektivitas strategi manajemen konflik yang diterapkan di Pemerintahan Desa Tinelo, Kabupaten Gorontalo. Menggunakan metode kualitatif deskriptif, data dikumpulkan melalui observasi partisipatif, dokumentasi, dan wawancara mendalam dengan informan kunci. Hasil penelitian mengungkapkan bahwa konflik internal berakar pada disfungsi birokrasi berupa tumpang tindih tugas (overlapping) dan organizational slack akibat ketiadaan Standar Operasional Prosedur (SOP) tertulis. Secara eksternal, konflik dipicu oleh kesenjangan ekspektasi masyarakat terhadap transparansi layanan dan adanya persepsi favoritisme (nepotisme) dalam proses administrasi. Strategi manajemen konflik yang diterapkan aparat cenderung bersifat reaktif melalui pendekatan penghindaran (avoidance) dan akomodasi (accommodation) yang menciptakan rhetorical wall sebuah kondisi di mana keluhan diredam secara lisan namun tanpa perbaikan sistemik. Meskipun terdapat upaya kompromi dan kolaborasi, implementasinya masih bersifat prosedural dan asimetris. Peneliti merekomendasikan reformasi struktur melalui penyusunan SOP berbasis digital dan standarisasi alur kerja untuk memulihkan kepercayaan publik (public trust) serta menciptakan resolusi konflik yang substantif.
Model Manajemen Konflik, Layanan Publik, Disfungsi Birokrasi, SOP, Desa Tinelo.
ANALYSIS OF TOURIST VILLAGE MANAGEMENT STRATEGY IN INCREASING TOURIST ATTRACTIVENESS IN LINAWAN VILLAGE, SOUTH BOLAANG MONGONDOW REGENCY
This study aims to (1) determine the management strategy for tourist villages and (2) determine the factors influencing tourist attraction. Linawan Village has marine tourism potential in the form of beautiful beaches and mangrove areas, but management is not yet optimal. The research method used a descriptive qualitative approach, with data collection techniques through observation, in-depth interviews, and documentation of informants such as Pokdarwis, village government, MSMEs, the Tourism Office, community leaders, tourists, and youth organizations. The results of the study indicate that (1) management strategies include tourism promotion, partnerships with the private sector, human resource development, mapping tourism potential, and revitalizing the tourism village acceleration team. (2) Factors influencing tourist attraction include accessibility, infrastructure, promotion and information, and price. The main obstacles are limited supporting facilities, suboptimal coordination between stakeholders, and weak digital promotion. The study recommends an integrated and community-based management strategy, utilizing digital media, strengthening partnerships, increasing human resource capacity, and developing new tourist attractions. These results are expected to serve as a reference for the management of Linawan Tourism Village and a reference for the development of sustainable tourism villages in other areas.
Tourism Village, Management Strategy, Tourist Attraction, Tourism Promotion, Linawan Village
Hak Cipta (c) 2025 Jurnal Ilmu Manajemen dan Bisnis
ANALYSIS OF EMPLOYEE SERVICE QUALITY AT GENTUMA RAYA DISTRICT OFFICE, NORTH GORONTALO REGENCY
This study aims to (1) analyze the quality of employee services at the Gentuma Raya District Office, North Gorontalo Regency, and (2) identify the obstacles present in the process of improving employee service quality at the Gentuma Raya District Office, North Gorontalo Regency. This study uses a Descriptive Qualitative approach, with data collected through in-depth interviews, observation, and documentation. The informants in this study include the Sub-District Head (Camat), the Deputy Sub-District Head (Sekcam), the section responsible forpublic order and peace, and the Village Apparatus. The results of the study indicate that (1) the quality at the Gentuma Raya Sub-District Office is generally quite good, with prompt service from disciplined employees; however, (2) there are still several obstacles in service quality, including a limited number of employees, shortages of facilities such as the public order office (trantib), and other supporting equipment. In addition, inadequate infrastructure and amenities, such as the availability of clean water, chairs, air conditioning (AC), and a leaking ceiling, also hinder the provision of optimal services.
Service Quality, Employees, Gentuma Raya Sub-District
THE INFLUENCE OF SERVICE QUALITY AND APPARATUS DISCIPLINE ON COMMUNITY SATISFACTION IN TUTULO VILLAGE, BOTUMOITO DISTRICT
This study aims to (1) determine the influence of service quality on community satisfaction in Tutulo Village, Botumoito District, (2) determine the influence of apparatus discipline on community satisfaction in Tutulo Village, Botumoito District, and (3) determine the influence of service quality and apparatus discipline on community satisfaction in Tutulo Village, Botumoito District.The method in this study uses a quantitative approach. The population amounts to 1,534 individuals. A sampling technique was used to select the samples. The sample in the study numbered 156. Data collection techniques were conducted through observation and questionnaires.The research results show that service quality (X1) has a positive and significant effect on public satisfaction (Y). From the testing, the t-test yielded a significance value of 0.005 (<0.05) and a t-value of 2.828 (>1.975). (2) Civil Servants' Discipline (X2) also has a positive and significant effect on public satisfaction (Y). The t-test results yielded a significance value of 0.008 (<0.05) and a t-value of 2.709 (>1.975). (3) Simultaneously, service quality and civil servants' discipline have a positive and significant effect on public satisfaction. From the F-test results, a significance value of 0.001 < 0.05 and an F-count value of 7.349 > F-table 2.06 were obtained.
Service Quality, Civil Servants' Discipline, Public Satisfaction
HUMAN CAPYTAL MANAGEMENT IN TORISM MANAGEMENT AT THE GORONTALO CITY TOURISI AND CULTURE OFFICE
The objectives of this research are 1) To find out how Human Capital Management contributes to Tourism Management at the Gorontalo City Tourism and Culture Office. 2) To find out the determining factors of Human Capital Management in Tourism Management at the Tourism and Culture Office in Gorontalo CityThe method in this research uses a qualitative case study method with data collection techniques of observation, interviews and documentation.The research results show that 1) Contribution in the Gorontalon City Tourism and Culture Office increases regional tourism achievements, especially in regional income. Apart from that, of course the tourism sector plays a very important role because it is a social sector even though it is not a mandatory matter. Regional government, however, refers to elective affairs and the tourism sector provides a large share. Because every year the achievements in the Tourism and Culture Department are in the top 5 with the highest regional income achievements in the Gorontalo City Tourism and Culture sector. Apart from that, the skills possessed by each employee receive their own awards. 2) The determining factor is HR (Human Resources) both in terms of overall purpar and the structural apparatus as a whole, with the leadership model or leadership style on achievement and work motivation, and economic matters related to appreciation. Of course, managing a budget requires experience.
Human Capital Management, Tourism Management
MAIN DUTIES AND FUNCTIONS OF THE HEAD OF ADMINISTRATION OF THE SOUTH SUWAWA HEALTH CENTER
This study aims to find out the Main Duties and Functions of the Head of Administration of the South Suwawa Health Center. The approach used in this study is a qualitative approach and a descriptive type of research. The type of research that can be used is qualitative, for the data sources that can be used are primary and secondary data. Of the 3 informants who have been interviewed, namely the Head of Administration of the Health Center, the Staff of the Health Center, and one of the people around the South Suwawa Health Center. We can find out that where the Main Tasks and Functions carried out by the Head of Administration of the South Suwawa Health Center have been running well, although there are still several obstacles such as lack of manpower, but this does not make the Suwawa Health Center managers give up to carry out services as much as possible.
Main Duties and Functions of the Head of Administration of the Health Center
ANALYSIS OF VILLAGE APPARATUS COMPETENCE AT THE LINAWAN 1 VILLAGE OFFICE, PINOLOSIAN DISTRICT, SOUTH BOLAANG MONGONDOW REGENCY
This study aims to determine the level of understanding of village apparatus regarding their primary duties and functions, as well as to assess their ability to use Information and Communication Technology (ICT). This research uses a qualitative descriptive research type. This research employs a method that aims to describe and interpret the object in accordance with field reality. The use of the explanatory method seeks to create, systematically and factually, descriptions, illustrations, or depictions of the facts, characteristics, and relationships among the phenomena being investigated. The results are expected to serve as a basis for planning to improve the capabilities of village apparatus to realize more professional, efficient, and flexible village governance in line with development.
EVALUATION OF EFFECTIVENESS OF COMMUNITY EMPOWERMENT PROGRAMS IN ALLEVIATING EKSTREME POVERTY IN BANGIO VILLAGE
This study aims to determine the extent to which community empowerment programs increase the income of low-income families in Bangio Village and to identify the challenges encountered in implementing these programs. This research method uses a qualitative descriptive approach, with data collected through observation, interviews, and documentation with informants in this study, including the Village Head, BUMDes Director, BUMDes Secretary, and the community. The research results show that 1. community empowerment programs have great potential to significantly increase the incomes of low-income families, mainly when supported by strong integration among various social and economic interventions and by continuous government and local community support. This integration includes cross-sector collaboration to ensure that social assistance, skills training, and access to financial and social services are synchronized and appropriately targeted to the needs of the village community. 2. The main challenges in implementing community empowerment programs in Bangio village include several key aspects—first, the limitation of human resources. Many residents still rely on external parties due to a lack of skills in project management and technology use, which risks the program not operating optimally and becoming unsustainable.
Effectiveness, Empowerment, Community, Extreme Poverty
THE INFLUENCE OF ENVIRONMENT AND WORK ENTHUSIASM ON EMPLOYEE DISCIPLINE AT THE BONEPANTAI SUBDISTRICT OFFICE, BONE BOLANGO REGENCY
This study aims (1) to examine the influence of the work environment on employee discipline, (2) to examine the influence of work enthusiasm on employee discipline, and (3) to examine the influence of the work environment and work enthusiasm on employee discipline. The method in this research uses a quantitative approach. The population consists of 30 people. The sampling technique uses census sampling,, with a total of 30 individuals. Data collection was conducted through observation and questionnaires. Data analysis was performed using validity and reliability tests, normality tests, multiple linear regression, and t- and F-tests. The results of the study showed that the work environment variable (X1) had a calculated t-value > the t-table value (3.347 > 2.051), with a significance value of 0.002 <0.05. The work spirit variable (X2) yielded a calculated t-value > the t-table value (3.780 > 2.051), with a significance value of 0.001 < 0.05. The work environment (X1) and work spirit (X2) variables on work discipline (Y) yielded a calculated F-value greater than the F- table value (15.095 > 3.35), with a significance value less than 0.05 (0.000 < 0.05).
Work Environment, Work Spirit, Employee Discipline
ANALISIS STRATEGI PENGELOLAAN OPERASIONAL DAN KETAHANAN USAHA PADA UMKM RITEL OLAHRAGA: STUDI KASUS TOKO MINYO SPORT GORONTALO
Penelitian ini bertujuan untuk menganalisis proses pengelolaan operasional dan strategi ketahanan usaha Toko Minyo Sport Gorontalo dalam menghadapi fluktuasi pasar dan persaingan yang meningkat. Metodologi: Pendekatan deskriptif kualitatif digunakan dengan teknik pengumpulan data melalui wawancara semi-terstruktur, observasi langsung, dan dokumentasi. Informan kunci adalah pemilik sekaligus pengelola (owner-operator), yang dipilih melalui purposive sampling. Keabsahan data dijamin melalui triangulasi dan perpanjangan pengamatan. Hasil: Hasil penelitian menunjukkan bahwa strategi operasional toko sangat bergantung pada komitmen kedisiplinan harian pemilik, strategi kepemimpinan biaya melalui harga yang terjangkau, dan transisi bertahap menuju pembayaran digital (QRIS). Ketahanan usaha terjaga melalui redundansi sumber daya (multipemasok), diversitas produk (adaptasi tren olahraga lari), serta keterikatan sosial (embeddedness) dengan komunitas lokal. Kesimpulan: Meskipun menghadapi tantangan dari kompetitor besar dan sistem manajemen manual, integrasi pelayanan personal, daya saing harga, dan modal sosial memberikan kerangka yang kokoh untuk keberlanjutan. Penelitian merekomendasikan integrasi digital bertahap untuk mentransformasi kelemahan administratif menjadi kekuatan strategis.
Pengelolaan Operasional, Ketahanan Usaha, Kepemimpinan Biaya, UMKM, Ritel Olahraga.
EDUCATIONAL INTERVENTION DIGITAL FINANCE ON THE SUSTAINABILITY OF CREATIVE ECONOMY MSMEs
This study examines the effectiveness of digital financial education interventions in improving the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in the creative economy sector. MSMEs, as pillars of the national economy, often face challenges in financial management and digital technology adaptation. Digital financial education is crucial for equipping MSMEs with the knowledge and skills needed to utilize digital financial instruments, manage risks, and make sound financial decisions. The research method employs a qualitative approach with a comprehensive literature review of accredited national journals. The analysis results indicate that digital financial education interventions significantly contribute to improving MSME financial literacy, financial technology adoption, operational efficiency, and ultimately, business sustainability. Structured and continuous education, tailored to the characteristics of creative economy MSMEs, can drive innovation and competitiveness in the digital era. The practical implications of this research are recommendations for policymakers and related institutions to design inclusive and relevant digital financial education programs to support the growth of creative economy MSMEs.
Digital Financial Education, MSME Sustainability, Creative Economy, Financial Literacy, Financial Technology
THE ROLE OF DIGITAL STORYTELLING IN IMPROVING THE COMPETITIVENESS OF CREATIVE ECONOMY MSMES
This research examines the crucial role of digital storytelling in improving the competitiveness of Micro, Small and Medium Enterprises (MSMEs) in the creative economy sector. In an increasingly competitive and digitized business landscape, MSMEs are faced with the challenge of attracting consumer attention and building brand loyalty. Digital storytelling, as a marketing communication strategy that utilizes narratives through various digital platforms, offers an innovative solution to create emotional connections with audiences. This research method uses qualitative approach with a comprehensive literature study of relevant accredited national journals. The analysis shows that digital storytelling enables MSMEs to communicate the unique value of their products or services, build a strong brand identity, and differentiate themselves from competitors. Effective implementation of digital storytelling is proven to increase brand visibility, expand market reach, and ultimately, contribute to improving the competitiveness of creative economy MSMEs in domestic and global markets. The practical implication of this research is the recommendation for MSMEs to integrate digital storytelling as a core component in their marketing strategy, supported by adequate training and mentoring.
Digital Storytelling, Competitiveness, MSME, Creative Economy, Digital Marketing.
ADAPTIVE STRATEGIC LEADERSHIP IN DEVELOPING THE INNOVATION CAPACITY OF UMKM IN THE CREATIVE SECTOR
Adaptive strategic leadership is crucial in driving innovation, especially for Micro, Small and Medium Enterprises (MSMEs) in the creative sector that operate in a dynamic and uncertain business environment. This study aims to analyze the role of adaptive strategic leadership in developing the innovation capacity of creative sector MSMEs in Indonesia. Using a qualitative approach with a systematic literature study, data was collected from various relevant accredited national journals. The results show that adaptive strategic leadership, characterized by the ability to adapt to change, foster organizational learning, and facilitate rapid decision-making, signiﬁcantly contributes to improving the innovation capacity of MSMEs. Adaptive leaders are able to identify new opportunities, manage risks, and create an environment conducive to experimentation and creativity. The implications of this study highlight the importance of developing adaptive leadership competencies for creative sector MSME actors to ensure sustainability and competitiveness in the global market. This research provides theoretical contributions by enriching the literature on leadership and innovation in the context of MSMEs, as well as practical implications for leadership training and development programs in the creative MSME sector.
Adaptive Strategic Leadership, Innovation, MSMEs, Creative Sector.
INTEGRATING SOCIAL ENTREPRENEURSHIP AND ADAPTIVE LEADERSHIP IN STRENGTHENING INCLUSIVE MSMEs
Micro, Small, and Medium Enterprises (MSMEs) serve as the backbone of Indonesia’s economy, contributing significantly to Gross Domestic Product (GDP) and employment absorption. However, MSMEs continue to face major challenges, such as limited access to capital, technology, markets, and a low adaptive capacity in responding to the dynamic business environment. In this context, social entrepreneurship and adaptive leadership emerge as innovative approaches with great potential to enhance the resilience and inclusivity of MSMEs. Social entrepreneurship emphasizes the simultaneous creation of social and economic value, while adaptive leadership enables organizations to innovate amid uncertainty. This study aims to comprehensively analyze how the integration of these two approaches can strengthen inclusive MSMEs in Indonesia, using a systematic literature review method of accredited national journals. The findings reveal that their integration generates a strong synergy, promoting financial sustainability alongside social impact, such as empowering vulnerable groups and increasing business resilience. Practically, MSME actors are encouraged to adopt impact-based business models and develop adaptive leadership capacities. Meanwhile, policymakers are advised to formulate support frameworks that foster innovation and inclusion. Theoretically, this research enriches the literature on inclusive entrepreneurship by proposing an integrative model that aligns with the context of developing countries. Further empirical research is recommended to validate the proposed model.
MSMEs, Social Entrepreneurship, Adaptive Leadership, Inclusive Business, Systematic Literature
DEVELOPMENT OF HUMAN RESOURCES (TEACHERS) TO IMPROVE THE QUALITY OF SMP N 3 SUWAWA.
The study aims to determine the factors that influence the development of human resources (teachers) to improve the quality of SMP N 3 Suwawa. The data in this research are primary and secondary data. The data sources in this research are informants and documentation. The method in this research uses descriptive qualitative methods with data collection techniques using observation, interviews and documentation. The subjects of this research were four people, namely the principal, deputy principal, and two supporting teachers. The result shows that there are two factors that influence the development of human resources (teachers) in improving the quality of SMP N 3 Suwawa, namely internal and external factors. Several obstacles that are often faced mean that teachers at SMP Negeri 3 Suwawa have not been able to participate in comprehensive development programs. Therefore, this has an impact on improving the quality of SMP Negeri 3 Suwawa.
Implementation of Human Resources Development, Improving Quality
RISK ANALYSIS OF THE LIFE INSURANCE PROGRAM FOR BINA MANDIRI UNIVERSITY STUDENTS GORONTALO
Insurance has several benefits, including first, minimizing unexpected risks, second, the family will be more secure, third, many things can be prepared. Such as children’s education, monthly family expenses, fourth, various kinds of facilities can be obtained through life insurance, fifth, reassurance thoughts in the future. The method used in this research is descriptive qualitative, with the analysis technique of this research, namely reducing data, by means collect and summarize the main things obtained from the results of deep interviews with respondents, then processing them into data sources. The population in this study are students at the Bina Mandiri Gorontalo. With several assessments result sub-themes, namely insurance services welfare, social health security, management risk and financial literacy.
Insurance, Students, Risk Management, Financial literacy
ADAPTIVE LEADERSHIP IN HUMAN RESOURCE MANAGEMENT FOR MSME DIGITALIZATION
The phenomenon of digital transformation has significantly reshaped the operational landscape of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. However, many MSMEs have struggled to adopt digital technology effectively due to limitations in human resources and weak leadership during change management. This study aims to explore the role of adaptive leadership in managing human resources during the digitalization of MSMEs using a qualitative approach based on a narrative review. Data were synthesized from relevant national and international literature published within the last five years. The findings reveal that adaptive leadership plays a critical role in creating a flexible work environment, fostering organizational learning, and reducing resistance to digital change. Adaptive leaders not only formulate strategies but also promote human capital development through participatory training and cultural transformation. These insights emphasize that the success of MSME digitalization depends not only on technological readiness but also on leadership quality capable of navigating uncertainty with a reflective and collaborative approach. This study contributes conceptually to leadership theory development within the digital MSME context and offers a basis for designing MSME empowerment policies rooted in leadership capacity building.
MSMEs, digitalization, human resource management, adaptive leadership, narrative review.
THE RELATIONSHIP OF PERFORMANCE WITH EMPLOYEE CAREER DEVELOPMENT AT THE CENTRAL STATISTICAL AGENCY (BPS) OF BONE BOLANGO DISTRICT
This research aims to determine the magnitude of the relationship between performance and employee career development at the Central Statistics Agency (BPS) of Bone Bolango Regency. This type of research uses quantitative methods with an associative approach. The population and sample in this study were all 24 employees at the Central Statistics Agency (BPS) of Bone Bolango Regency. Data collection techniques use observation, questionnaires and documentation. The analysis method uses simple regression. The research results show that performance (X) is significantly related to Employee Career Development (Y) at the Central Statistics Agency (BPS) of Bone Bolango Regency. Based on the results that have been carried out, it can be seen from the Tcount result of 5.813 with a significance level of 0.000 <0.05. From the data processing results, a sig value of 0.000 was obtained with a probability value of 0.05. Because the sig value is <0.05, performance (X) is significantly related to employee career development (Y). So (Ha) is acceptable. Thus stating that: (Ha) there is a relationship between performance and employee career development (accepted) and Ho there is no relationship between performance and employee career development (rejected).
Performance, Career Development, Employees
THE INFLUENCE OF DIGITALIZATION AND HUMAN RESOURCE MANAGEMENT ON THE COMPETITIVENESS OF MSMES IN GORONTALO
Digital transformation has become a global phenomenon that compels Micro, Small, and Medium Enterprises (MSMEs) to adapt in order to remain competitive. However, field evidence suggests that digitalization does not necessarily enhance competitiveness unless accompanied by strengthened human resource (HR) capabilities. This study aims to analyze the effects of digitalization and HR management on MSME competitiveness using a quantitative method and Structural Equation Modeling–Partial Least Square (SEM-PLS) with 59 MSME respondents. The analysis reveals that HR management has a significant effect on competitiveness, with a t-statistic of 6.985 and a p-value of 0.000. Conversely, digitalization shows no significant influence, with a t-statistic of 0.816 and a p-value of 0.415. These findings affirm that MSME competitiveness is largely driven by internal factors such as HR training, leadership, and a productive work culture. Meanwhile, digitalization will only yield optimal outcomes when supported by skilled human resources and well-directed organizational strategies. This research contributes to the strategic understanding of strengthening MSME competitiveness and serves as a reference for HR-based MSME development policies.
MSMEs, competitiveness, digitalization, human resources, SEM-PLS
THE INFLUENCE OF INNOVATION CAPACITY ON THE PERFORMANCE OF MSMES IN GORONTALO MEDIATED BY THE BUSINESS ENVIRONMENT
The rapid growth of MSMEs in Indonesia continues to face serious challenges in terms of competitiveness and business sustainability, especially amid global economic pressure and market uncertainty. One strategy believed to improve MSME performance is by strengthening innovation capacity. However, in practice, the influence of innovation capacity on business performance does not occur directly, but is significantly mediated by the business environment. This study employed a quantitative approach using SEM-PLS on 73 MSME respondents and found that innovation capacity has a positive and significant effect on MSME performance when mediated by the business environment (t-statistic = 5.232; p < 0.001). The findings highlight that innovations undertaken by MSMEs become more effective and impactful when supported by a favorable business ecosystem, including market access, regulatory policies, partnerships, and infrastructure. This study enriches the literature on innovation management in MSMEs and provides practical implications for policymakers and stakeholders to build a supportive business environment that enables innovation as a pathway to enhance performance
Innovation Capacity; Business Environment; MSME Performance; SEM-PLS
THE INFLUENCE OF MANAGERIAL SKILLS ON THE SUCCESS OF YOUNG ENTREPRENEURS IN THE DIGITAL ERA MEDIATED BY BUSINESS NETWORKS
The growing of young entrepreneurs in the digital era reflects a new dynamic in the entrepreneurial landscape, particularly with the rise of digital transformation that has reshaped how businesses operate. However, behind this growth, many young entrepreneurs face challenges in managing their ventures effectively. This study aims to analyze the influence of managerial skills on the success of young entrepreneurs in the digital era, by considering the mediating role of business networks. A quantitative approach was applied using a sample of 52 MSME actors. The data were analyzed using Partial Least Square Structural Equation Modeling (SEM-PLS). The results show that managerial skills have no direct significant effect on business success (T-statistic = 0.127; P-value = 0.899). However, managerial skills significantly influence business success through the mediation of business networks (T-statistic = 5.207; P-value = 0.000). These findings highlight the crucial role of digital business networks as a bridge between managerial competencies and business performance. The study provides essential implications for digital entrepreneurship development programs that emphasize the synergy between managerial skills and networking strategies.
Managerial Skills; Business Success; Young Entrepreneurs; Business Networks; Digital Era.